Record Participation Marks Olive Gala 2025 at F-9 Park, Islamabad
ISLAMABAD: The Grand National Olive Gala 2025 wrapped up at F-9 Park with an exceptional public response, drawing families, youth groups, farmers, and entrepreneurs from across the country. Supported by the Government of Italy through the OliveCulture ScaleUp Project in Pakistan in collaboration with Ministry of National Food Security and Research, the three-day festival showcased Pakistan’s expanding olive landscape through product exhibitions, regional stalls, live tastings, culinary demonstrations, and educational activities aimed at promoting healthier consumption and sustainable agriculture.
Visitors engaged directly with producers and innovators displaying premium olive oils, cosmetics, processed foods, and value-added products from Punjab, KP, Balochistan, AJK, and GB. The festival atmosphere highlighted the sector’s growing relevance for rural livelihoods, nutrition, and enterprise development.
While the Gala remained largely a public-facing celebration, the final two days also featured focused expert panel discussions touching on policy progress, market competitiveness, product quality, and opportunities for women and youth within the olive value chain.
The strong turnout and vibrant participation underscored Pakistan’s rising momentum in the olive sector and reaffirmed the significance of ongoing Pakistan–Italy cooperation in driving long-term sectoral transformation.
